I. Pricing by duration (the most mainstream)
It is suitable for promotional videos, commercial videos, Short Video, film and television dubbing and other content with a clear duration, usually in minutes or seconds.
Reference range:
Ordinary dubbing staff: 10-30 yuan/second (Short Video, self-media);50-150 yuan/minute (corporate promotional videos, courseware)
Senior/ staff: 50-200 yuan/second (brand advertising, CCTV promotional videos);200-500 yuan/minute (documentaries, film and television dramas)
Star dubbing: starting from 1,000 yuan/second, mostly used for theater movies and head brand advertising
Features: Accurately match the content duration, easy calculation, suitable for projects with clear film duration.
It is suitable for text-centered content such as audiobooks, novel broadcasts, radio manuscripts, and courseware texts. The unit is hundreds or thousands of words.
Reference range:
Ordinary dubbing staff: 5-15 yuan/100 words (online audiobooks, basic courseware)
High-quality dubbing staff: 20-50 yuan/100 words (high-quality audiobooks, professional science content)
Studio level dubbing officer: 60-150 yuan/100 words (best-selling book, radio drama protagonist)
Features: Charging according to the amount of text, suitable for projects with long text length and relatively fixed reading rhythm; Note: Speed will affect the actual duration, and is usually estimated based on the standard speed of "200-220 words/minute".
It is suitable for long-term cooperation and fixed content types, such as long-term dubbing of self-media accounts, brand series advertisements, dubbing of game characters, etc., and the price is directly quoted according to "single item" or "package".
Common scenarios:
Monthly self-media subscription: 10-20 Short Video dubbing are provided per month, and the package price is 500-2000 yuan
Game character dubbing: Single character lines are packaged, and the price is 500- 5,000 yuan (based on the importance of the character)
Annual brand cooperation: advertising and promotional videos are dubbing and packaged throughout the year, with prices ranging from tens of thousands to hundreds of thousands
Features: High cost performance and suitable for long-term stable needs; both parties need to clarify details such as delivery content, number of modifications, and copyright ownership.
Which calculation method to choose needs to be decided based on specific project needs, dubbing type and budget. It is recommended to clarify the pricing method with the dubbing artist or before cooperation to avoid disputes later.
